Transportation education initiatives

Project Stage

1. Planned
Project is planned but not yet started.

About the Project

As new transportation options, modes, priority types, and technologies are introduced, users may be unfamiliar and hesitant to adopt or embrace change. Education and awareness campaigns can make users more comfortable and encourage behaviour shifts.

Benefits

  • Increases comfort and familiarity
  • Reduces transportation barriers
  • Informs the public
FROM THE REGIONAL TRANSPORTATION PLAN

Action 5.1.4: Deliver education initiatives to reduce barriers for residents to use new modes of transportation

Broad communication of education campaigns focused on transportation options and their benefits can improve comfort and confidence for new users, dispel myths and preconceptions, and encourage greater transit and active transportation usage. As new projects come online, education can build awareness and increase their adoption by the public.